MORE THAN JUST A FESTIVAL
The Twin Cities American Indian Arts Festival will create community
space that embraces local strengths and assets, builds neighborhood
pride, and strengthen the understanding of American Indian people in
the broader community.
While "bricks and mortar" remain important elements to economic
development, studies reveal that economically productive communities are
grounded in people and their associations with each other. Eighty percent
of participants in community cultural activities travel outside their own
neighborhoods to attend these events.
This annual festival will support the development of a new and stronger
local economy along Franklin Avenue, and reinforce American Indian place
and contributions to the area. Bringing a diverse group of people to the
community will strengthen the neighborhood as a place for all people to
engage with American Indian cultures, and continue to improve the public
perception of Franklin Avenue and the greater Phillips neighborhood.
American Indian Contemporary Fine Arts Exhibition – featuring
top American Indian artists from the Midwest region.
Cultural Demonstrations – featuring individual cultural demonstrations
including: porcupine quilling, birchbark basket-making, beading, stone
carvings, wild ricing, etc.
Cultural Dance Exhibitions– featuring champion pow-wow dancers
and singers from the region including these styles: fancy, jingle, traditional,
grass, chicken, etc.
KidZone – hands on activities for children and families including Native art,
games and more.
American Indian Foods – featuring delicious Indian tacos, soups,
and wildrice, etc.
Indigenous Music Stage - featuring first-class music talents from around Indian Country
FESTIVAL TARGET MARKET
For this first year, we will focus on three primary market areas: local
neighborhoods, Twin Cities metro area, and greater Minnesota.
Specifically, we will target families with children, art enthusiasts, and the
growing market segment interested in American Indian art and cultures.
According to a recent report by the McKnight Foundation, contemporary
Native art, music, performance and literature have major market potential
and is increasingly becoming an honored and distinguishing feature of the
state, serving Native communities, residents and tourists.
According to event survey groups, art and cultural festivals are highly
attended and attract educated and employed visitors. According to
International Events Group, Inc., such festivals generate measurable impact
on consumer sales of sponsor products and they provide the most conducive
environment for experiential sampling.
The Twin Cities American Indian Arts Festival will provide a wide-range of
sponsorship opportunities to meet each sponsors marketing goals through
customized programs, including on-site branding, one-to-one marketing
and extensive promotional exposure.
- Local, regional, and national publications:
- Over 3,000 direct mail pieces:
- Strategic partners
- Commercial and non-commercial stations
- Create short PSAs:
New Media (Internet):
- Local and regional:
- Metro Transit Buses and Light Rail
- NACDI website (over 5000 hits monthly)
- Social networks:
- List-servs (community and statewide)
- Constant contacts e-database
More than just a festival
SATURDAY JUNE 11TH &
SUNDAY JUNE 12TH
16th and Franklin Avenue
along historic Franklin Avenue in South Minneapolis